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Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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- PublisherMcGraw-Hill/Irwin
- Publication date2007
- ISBN 10 0073380962
- ISBN 13 9780073380964
- BindingPaperback
- Number of pages288
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Preface to Marketing Management
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(2007)
ISBN 10: 0073380962
ISBN 13: 9780073380964
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Preface to Marketing Management
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Preface to Marketing Management
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PREFACE TO MARKETING MANAGEMENT
Published by
McGraw-Hill/Irwin
(2007)
ISBN 10: 0073380962
ISBN 13: 9780073380964
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Softcover
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