Items related to Marketing Management: Knowledge and Skills

Marketing Management: Knowledge and Skills - Hardcover

Peter, J. Paul; Donnelly, James H.

 
9780256226331: Marketing Management: Knowledge and Skills
Hardcover
ISBN 10: 0256226334 ISBN 13: 9780256226331
Publisher: Richard d Irwin, 1998
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This text and casebook will sell mostly in the undergraduate marketing management course. The text is a direct lift from Preface to Marketing Management. Over 50 % of the 40 cases are brand new. The cases vary in length.

"synopsis" may belong to another edition of this title.

About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

"About this title" may belong to another edition of this title.

  • PublisherRichard d Irwin
  • Publication date1998
  • ISBN 10 0256226334
  • ISBN 13 9780256226331
  • BindingHardcover
  • Edition number5
  • Number of pages928
  • Rating

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