Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world.
The text is ideal for those studying marketing communications for the first time.
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Back Cover Copy- Blythe Essentials of Marketing Communications, 3e
“Jim Blythe’s text presents a clear, concise and lively mix of theory and practice for anyone approaching the subject for the first time. His writing contextualises the challenges of marketing communications in the twenty first century, and provides a contemporary, entertaining and informative account of the key issues that students need to understand about this field of study.” Dr. Marylyn Carrigan, Senior Lecturer, Marketing, Birmingham Business School
Looking for a concise overview of marketing communications? Designed to provide a brief overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, Essentials of Marketing Communications, third edition, is ideal for those studying the subject for the first time.
Writing clearly and cogently, Jim Blythe links current theories of marketing communications to consumer behaviour issues and explains how marketing communications works in practice.
With real-life, up-to-date case studies with case study questions, end-of-chapter questions, and annotated suggestions for further reading, the book is a perfect introduction to this lively topic.
NEW TO THIS EDITION
While retaining the core structure of the second edition, this third edition includes:
· a more up-to-date account of communication theory;
· more extensive coverage of exhibitions and trade fairs;
· a comprehensive discussion of the role of personal selling.
Jim Blythe is Senior Lecturer in the Business School at University of Glamorgan, UK. He has written numerous articles and publications in the field of marketing, including Essentials of Marketing, second edition, with Prentice Hall/Financial Times.
To access lecturer and student resources, including an Instructor’s Manual and PowerPoint slides, visit www.pearsoned.co.uk/blythe.
"About this title" may belong to another edition of this title.
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Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR003427925
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273702054
Book Description Condition: Good. 3rd. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP62675992
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273702054. Seller Inventory # 8980067
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273702054. Seller Inventory # 9027803
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