Marketing for Entrepreneurs - Softcover

Wolff, Jurgen

3.5

8 ratings by Goodreads

9780273720911: Marketing for Entrepreneurs

Softcover

ISBN 10: 0273720910 ISBN 13: 9780273720911

Publisher: Ft Pr, 2009

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Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.

The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset.

The book:

de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers.
offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy.
shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites.
shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.

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From the Back Cover:

If you have a great service or business but nobody knows about it, it won’t exist for long.

There are all sorts of exciting ways to reach your customer, to really stand out in today’s crowded marketplace. Marketing for Entrepreneurs shows you how to:

� Create a powerful selling proposition

� Use branding to define the identity of your business

� Find and connect with your customers

� Make the most of new and traditional media

� Build an extensive marketing toolkit

� Create a master marketing plan in just 60 minutes

For Entrepreneurs

Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.

� No jargon, no theory – just practical advice you can implement today

� Written by expert entrepreneurs for entrepreneurs

� Full online support – templates, blogs, videos and much more

� Tips, tricks and examples to keep you way ahead of the competition

About the Author:

Jurgen Wolff is the author of the highly successful FOCUS and also Your Writing Coach and Do Something Different, a collection of 100 case studies of innovative marketing.He has also written many articles, including a personal development column for the Times Educational Supplement.

Jurgen teaches workshops on creative marketing, personal development, time management, and writing around the world. He lectured at the University of Southern California, for the Skyros Institute, the Academy for Chief Executives, the BBC, Fremantle Media, the London School of Journalism, the European Media programme, and at private workshops in the United States, England, Spain, Germany, Denmark, France, South Africa, Belgium, and the U.S. Virgin Islands.

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