Linchpin: Are You Indispensable?

Amazon Exclusive: Hugh MacLeod Reviews Linchpin

Hugh MacLeod is an artist, cartoonist, and Web 2.0 pundit whose blog, gapingvoid.com, has two million unique monthly visitors. His first book, Ignore Everybody, was an Amazon Top Ten Business Book of the Year and a Wall Street Journal bestseller. Read his exclusive Amazon guest review of Linchpin:

This is by far Seth’s most passionate book. He’s pulling fewer punches. He’s out for blood. He’s out to make a difference. And that glorious, heartfelt passion is obvious on every page, even if it is in Seth’s usual quiet, lucid, understated manner.

A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide.

No surprises there—that’s exactly what one would expect Seth to say. But here’s where it gets interesting.

In his best-known book, Purple Cow, Seth’s message was, “Everyone’s a marketer now.” In All Marketers Are Liars, his message was, “Everyone’s a storyteller now.” In Tribes, his message was, “Everyone’s a leader now.”

And from Linchpin?

"Everyone’s an artist now."

By Seth’s definition, an artist is not just some person who messes around with paint and brushes, an artist is somebody who does (and I LOVE this term) “emotional work.”

Work that you put your heart and soul into. Work that matters. Work that you gladly sacrifice all other alternatives for. As a working artist and cartoonist myself, I know exactly what he means. It’s not what you do, it’s the way that you do it.

The only people who have a hope of becoming linchpins in any organization, who have any hope of changing anything for the better in real terms, are those who have the capacity to do “emotional work” at a high level—to be true artists at whatever they set their minds on doing. The guys who just plod around the office corridors, just turning up for their paycheck.... Well, those guys don’t have a prayer, poor things. The world is just too interesting and competitive now.

And Seth then challenges us, the readers, to become linchpins ourselves. To make the leap. To become artists. To do emotional work, whatever the sacrifice may be. It’s our choice, and it’s our burden. Seth won’t be there to catch us if we fall, but to become the people we need to be eventually, well, we probably wouldn’t want him to, anyway.

Congratulations, Seth. You have penned a real gem of a book here. Rock on.

--Hugh MacLeod

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars, Permission Marketing, and other international bestsellers that have changed the way businesspeople think and act. He’s the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He’s also the founder and CEO of Squidoo.com and a very popular speaker. He lives in Westchester, New York.