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About the Author:
Charles W. Lamb has authored or coauthored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellors Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M.J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science and a Fellow of the Southwestern Marketing Association.
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- PublisherSouth-Western College Pub
- Publication date2005
- ISBN 10 0324403445
- ISBN 13 9780324403442
- BindingLoose Leaf
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Freedom LL Version: Marketing for Univeristy of Central FL
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South-Western College Pub
(2005)
ISBN 10: 0324403445
ISBN 13: 9780324403442
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