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9780393344165: That's Disgusting: Unraveling the Mysteries of Repulsion
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"A lively look at all things revolting." ―New York Times Book Review

Why do we watch horror movies? What is the best way to persuade someone to quit smoking? And what on earth is the appeal of competitive eating? In this lively, colorful book, Rachel Herz answers these questions and more, shedding light on an incredible range of human traits―from food preferences and sexual attraction to moral codes and political ideology―by examining them through the lens of a fascinating subject: disgust. Combining lucid scientific explanations and fascinating research with a healthy dose of humor, That’s Disgusting illuminates issues that are central to our lives: love, hate, fear, empathy, prejudice, humor, and happiness.

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About the Author:
Rachel Herz is a neuroscientist specializing in perception and emotion. She teaches at Brown University and Boston College, and is a professional consultant. The author of The Scent of Desire and That’s Disgusting, she lives in Rhode Island.
From Booklist:
If a visceral response triggers memory, then readers are unlikely to forget Herz’s paean to yuckiness. Whether she’s writing about the notion of cleaning up somebody else’s bodily fluids or sleeping in a bed where someone died the night before, Herz pulls no slime-covered punches. Why might we want to know the what, the why, and the wherefore of our response to nauseating stuff? Because it is important. Because everybody, from youngsters on up, has to be taught that contact with certain things—such as a coworker’s soggy, used handkerchief or an unflushed toilet—should be avoided. Yup. Disgust, the psychologist says, must be taught. It is the only emotion that requires instruction. And we must learn it in order to avoid myriad things in which unseen yet life-threatening hazards reside. Beyond that, there is moral disgust, which we feel when others overstep the boundaries of acceptable behavior. Everyone’s disgust threshold is unique, and it changes throughout life. Although overly sensitive readers may be cautioned, for goodness’ sake, don’t miss Herz’s informative, entertaining book. --Donna Chavez

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  • PublisherW. W. Norton & Company
  • Publication date2013
  • ISBN 10 0393344169
  • ISBN 13 9780393344165
  • BindingPaperback
  • Number of pages304
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