The Creative Spirit - Softcover

Michael Ray, Ph.D., is the first John G. McCoy-Banc One Corporations Professor of Creativity and Innovation and of Marketing at Stanford University. He is the co-author of Creativity in Business and is widely known for his research on creative thinking. Dr. Ray has appeared on several national television programs, including "20/20" and the PBS series "The Creative Spirit." Together with Dr. Catford, he has taught a course on the concepts of the everyday hero to business students, executives, and professionals that has been featured in such publications as Time, Fortune, and The New York Times. He lives in Santa Cruz, California.

To visit his web page go to:
http://www.michael-ray.com/

YA-- This companion to the 1992 PBS series examines the nature of creativity, its manifestation in children and in the workplace, and its use in solving problems. The content is focused and authoritative, with many applications. The importance of intuition, thinking skills, risk taking, problem solving, and teamwork is stressed. Appropriate exercises encourage readers to discover their own creative spirit, but they are interspersed in sidebars throughout the book and are distracting as the text is often continued many pages later. However, overall, the suitable mix of readable text and varied, colorful illustrations make this an inviting work. Teachers and parents will find it especially useful, but the illustrations, sidebars, and quotations will draw students' interest.
- Rebecca H. Carmichael, W. T. Woodson H.S., Fairfax, VA
Copyright 1992 Reed Business Information, Inc.