Web Marketing All-in-One Desk Reference For Dummies - Softcover

Boost your bottom line with your $25 Google AdWords credit — see inside

Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.

• Show 'em you're there — Book I shows you step by step how to maximize Internet potential for your business

• Rank high — attract customers by rising to the top of searches; the secrets are in Book II

• How're you doing? — Book III helps you find out by tracking how your ads, pages, and products perform

• It pays to advertise — and Book IV demystifies managing pay-per-click ads, keywords, and budget

• Keep in touch — Book V helps you develop marketing e-mails that customers want to read

• Let's blog — the tips in Book VI teach you to create a blog that helps you connect with clients

• Socialize — use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter

• Go mobile — leverage mobile technology with the tips in Book VIII

Open the book and find:

• Secrets to building Web sites that deliver your message

• How to get your site found by search engines

• Ways to improve your marketing with Web analytics

• Top ways to generate site traffic

• How to write ads that get clicks

• Tips on winning an audience for your blog

• How to deliver valuable mobile content

Inside — your Google AdWords gift card worth $25

John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.