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Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.
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This study explores the fundamental differences between direct mail solicitation and personal-solicitation networks, and the influence of candidate resources in nomination campaigns. It is based on surveys and interviews with contributors and campaign fundraising professionals.
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Serious Money offers a detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. Candidate resources analyzed include home-state power bases, access to national party networks and the national legislative agenda, congressional office, social identity, and ideological proximity. With respect to contributing decisions, the book focuses on the three fundamental sources of the decision to contribute: the purposive, solidary, and material motives of contributors. The research is based largely upon newly conducted surveys of contributors to presidential candidates in 1992 and 1988, on a panel study of the 1988 contributors designed to examine campaign targeting decisions and contributing behavior during the 1992 election cycle, and on interviews with campaign fundraising professionals.
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- PublisherCambridge University Press
- Publication date1995
- ISBN 10 0521497809
- ISBN 13 9780521497800
- BindingPaperback
- Edition number1
- Number of pages200
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Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns [Paperback] Brown, Clifford W.; Powell, Lynda W. and Wilcox, Clyde
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