Introduction to Business: Main Textbook - Hardcover

Robert A. Ristau was Professor of Business Education at Eastern Michigan University for 21 years and Dean of the College of Technology. He also served as the Executive Director of Michigan's Economic Education Council.

1. Economic Decisions and Systems. 2. Economic Activity. 3. Business in the Global Economy. 4. Social Responsibility of Business and Government. 5. Business Organization. 6. Small Business Management and Entrepreneurship. 7. Management and Leadership. 8. Human Resources, Culture, and Diversity. 9. Career Planning and Development. 10. Marketing. 11. Business and Technology. 12. Financing a Business. 13. Production and Business Operations. 14. Risk Management. 15. Consumers in a Global Economy. 16. Money Management and Financial Services. 17. Consumer Credit. 18. Savings and Investment Strategies. 19. Insurance. Appendix. Math Skills.