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With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair’s INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, "Now that's marketing."
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- PublisherSouth Western College
- Publication date2010
- ISBN 10 0538754877
- ISBN 13 9780538754873
- BindingPaperback
- Number of pages804
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International Edition
Introduction to Marketing, International Edition
Published by
Cengage Learning, Inc, United States, Mason, OH
(2010)
ISBN 10: 0538754877
ISBN 13: 9780538754873
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Paperback
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Book Description Paperback. Condition: Very Good. With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, Now that's marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006102683
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Introduction to Marketing
Published by
Cengage South-Western
(2010)
ISBN 10: 0538754877
ISBN 13: 9780538754873
Used
Softcover
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 45124595-75
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Introduction to Marketing, International Edition (11th Edition)
Published by
Cengage Learning
(2011)
ISBN 10: 0538754877
ISBN 13: 9780538754873
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PAPERBACK
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Book Description PAPERBACK. Condition: GOOD. 2011. Cengage Learning . Softcover. ACCEPTABLE Illustrated covers. Black and white titles. Covers bent. 11x8. Seller Inventory # 2034866
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Introduction to Marketing
Published by
South-Western
(2011)
ISBN 10: 0538754877
ISBN 13: 9780538754873
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Softcover
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Soiling on the side. Edition 2011. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-151-707
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