Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow - Hardcover

Ranked by Fast Company Magazine as one of 100 Most Influential People Online, Eve Mayer Orsburn is the CEO of Social Media Delivered, one of the largest social media optimization companies serving clients worldwide with consulting, training and outsourced social media needs. Orsburn is the Author of Social Media for the CEO. She has been featured by CNN Radio, CIO.com and speaks professionally to groups on the Social Media Equation which is her proven strategy for how organizations must engage in social media to generate a positive ROI. Eve also hosts the weekly radio show Social Media for the CEO. She shares social media knowledge that people can actually understand with an online network of over 40,000 fans, followers and connections every day.

Social media represents a fundamental shift in the way businesses interact with their customers. This book breaks through the hype that surrounds the subject and offers clear advise on how organisations can embrace this new communications channel. It uncovers how to create a compelling investment case and nurture a loyal customer base. --Ivan Gunatilleke, COO, Cable & Wireless Worldwide

The social web provides a new way of listening to and engaging with consumers. Think about the opportunities the web provides for listening companies. Eve Mayer Orsburn's book provides rich case studies from respected brands. The insight and sage advice are there for the taking. --Mary Henige, APR/Director of Social Media & Digital Communications. General Motors Company

Most CEOs want to know how their organizations can weave social media into the fabric of their overall marketing program in a way that's most effective. This book helps CEOs do just that. --Rafael Pastor, Chairman & CEO of Vistage International, Inc.
--Rafael Pastor, Chairman & CEO of Vistage International, Inc.

The social web provides a new way of listening to and engaging with consumers. Think about the opportunities the web provides for listening companies. Eve Mayer Orsburn's book provides rich case studies from respected brands. The insight and sage advice are there for the taking. --Mary Henige, APR/Director of Social Media & Digital Communications. General Motors Company

Most CEOs want to know how their organizations can weave social media into the fabric of their overall marketing program in a way that's most effective. This book helps CEOs do just that. --Rafael Pastor, Chairman & CEO of Vistage International, Inc.