UnSquaring the Wheel: Comprehensive & Scalable Transformation - Hardcover

Chris Bondy is the Gannett Distinguished Professor of the School of Media Sciences at Rochester Institute of Technology. His three decades of industry experience, includes extensive experience in strategy, business development, product planning, process engineering and marketing communications. Chris received a Masters of Engineering and Science in New Product Development from RIT, and has published books and a variety of articles related to the graphic communications value chain. Wayne Peterson is the Principal of the Black Canyon Consulting Group Inc. Wayne s 40-year career in Graphic Communications has included CEO assignments four times, as well as C-Level roles in marketing and business development. He founded Black Canyon Consulting Group in 2008, and advises clients about brand creation and strategy, business development, and customer experience. Clients include printing and graphic communication companies, publishers, associations, and technology development firms. According to Epicomm, No one understands strategy, effective selling, and customer retention better than Wayne. Dr. Joe Webb is a 37-year veteran of the graphic arts, and one of the industry's best-known consultants and forecasters. His book, Disrupting the Future: Uncommon Wisdom for Navigating Print's Challenging Marketplace, has been described as the manifesto for a new generation of printers. He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology, holds an MBA from Iona College, and was a magna cum laude graduate in business from Manhattan College. In 1994, he founded the influential TrendWatch information service, sold to multinational publisher Reed Elsevier in 2000.

UnSquaring the Wheel is the operating manual for the printing firm of the future. It is filled with new thinking for an old industry trying figure out what it wants to be when it grows up. There will be print as we move into the future and it will be produced by firms that transform themselves. This book will tell them how to do it. --Frank Romano, Professor Emeritus Rochester

"Whether you are a big or small printer, the new book UnSquaring The Wheel written by three industry titans, Wayne Peterson, Dr. Joe Webb and Prof. Chris Bondy of RIT will take you on a proven journey to transform your commodity business into a meaningful and profitable enterprise. It is by far the best book ever written for the industry, and takes you step-by-step through the process of reinventing your business for the future. --Jim Schultz, Chairman, President & CEO, Great Lakes Integrated

For years, many companies focusing on printing, graphic arts, graphic communication, and related areas have been floundering with many disappearing, downsizing, or consolidating. The book UnSquaring The Wheel and its philosophical undergirding presents methods that can really work with its hands-on approach. It addresses a prevailing illusion that has lead to the demise of many printing companies: Print is great! Everyone needs print! Print is not going away! Well, this is not true. This is the preacher preaching to the choir or the rabbi preaching to the minion. What the printing industry and related industries need is the truth, and then solutions to their existing problems such as changing customer desires and needs, changing preferred ways of communicating between and among businesses and individuals, introducing new entries into the communication markets and competition therein. UnSquaring The Wheel is an earnest attempt to provide the printing industry with options for survival and growth today and in the future. It presents scenarios that all industry company leadership should take seriously. --Harvey R. Levenson, Ph.D., Professor Emeritus, Graphic Communication Department, Cal Poly State University, San Luis Obispo, California