Entrepreneurs: Talent, Temperament, Technique - Softcover

We all know an entrepreneur when we see one. This ground-breaking book reviews more than a hundred entrepreneurs from all walks of life and backgrounds, and sets their stories within a rigorous analytical framework, in order to give a critical insight into:

* What entrepreneurs do and achieve
* How they go about it
* How they could be better supported
The key point though is whether there are more people "out there" with the potential to be successful entrepreneurs, and, if so, how they might be identified and fostered. This book opens up this subject using for the first time the themes of talent, temperament and technique, which, in the correct mix, produce outstanding entrepreneurs.

Using the ideas presented, it should be possible to tap more effectively the well of entrepreneurial talent that the authors identify. The release of this entrepreneurial talent could transform the numerous programmes for promoting business start-up and growth. It is the missing ingredient in many of these initiatives.

Entrepreneurs: Talent, Temperament, Technique is therefore ideal for both students and those with a non-academic background who have a keen interest in business start-up and growth.

Case studies include: James Dyson, Charles Dunstone (CarPhone Warehouse), Ben and Jerry's Ice Cream, Brian Souter (Stagecoach), Archie Norman (Asda), Paul Sykes, Steve Jobs (Apple), Warren Buffet, David Rhodes (Filtronic), Ricardo Semler, Elliott Tepper (Betel), Julian Richer, Walt Disney, Cameron Mackintosh, Jeff Bezos (Amazon.com), Herb Kelleher (SouthWest Air), Bernie Ecclestone, Mark McCormack, John de Lorean, Mozart and Al Capone.

Identifies the range of intrapreneurship and entrepreneurship segments
Gives a framework to running successful entrepreneurship programmes or accessing your own capabilities
Contains a readable introduction with valuable case studies for specialist entrepreneurship and SME courses