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e.biz: The Anatomy of Electronic Business - Softcover

 
9780750658959: e.biz: The Anatomy of Electronic Business
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E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.
  • First textbook on e-business aimed at CS/IS students
  • Takes a strategic rather than a technological approach
  • Presents a straightforward analysis of the e-business scene without the jargon and the hype.
  • "synopsis" may belong to another edition of this title.

    Book Description:
    A clear and straightforward guide to the fundamentals of e-business and e-commerce.

    "About this title" may belong to another edition of this title.

    • PublisherButterworth-Heinemann
    • Publication date2003
    • ISBN 10 0750658959
    • ISBN 13 9780750658959
    • BindingPaperback
    • Edition number1
    • Number of pages224

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