On Communicating - Softcover

Few people speak with more authority about virtually every aspect of running a business than Mark McCormack. With an accessible speaking voice, he shares his experiences running the world's largest sports marketing and athlete/performer agency, and condenses what he's learned into advice that's clear, balanced, and intuitive. The presentation covers all forms of communication, including the electronic media, speaking in front of groups, traditional mail, and all types of communication up and down the chain of command. This program, as well as McCormack's other audios on managing, negotiating, and selling, ought to be required listening for people with any kind of managerial responsibility. T.W. © AudioFile 2001, Portland, Maine-- Copyright © AudioFile, Portland, Maine

From the author of the successful What They Don't Teach You at Harvard Business School (Bantam, 1986) comes this fourth item in a successful series of business books on timely topics in management (along with On Negotiating, On Selling, and On Managing). Narrated by McCormack, this work focuses on an age-old issue. Founder and chair of IMG, the world's leading sports-marketing and athlete management organization, McCormack incorporates his personal business experience with his individualized ideas on winning arguments, instructive instructions, games people play, praise, asserting yourself, and even clear writing. His many years of business experience help flavor his ideas, which, however, sound rehashed from numerous other works on business communication. Recommended only on demand for public library collections weak in this area.?Dale Farris, Groves, Tex.
Copyright 1998 Reed Business Information, Inc.