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Few individuals have had such a dramatic impact on the conceptual basis of modern marketing as Theodore Levitt. This paperback offers a selection of Levitt's most influential essays published in the "Harvard Business Review". From the classic "Marketing Myopia" to the "Globalization of Markets," the ideas of Theodore Levitt belong in the repertoire of all marketing professionals.
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- PublisherHarvard Business School Pr
- Publication date1991
- ISBN 10 0875842844
- ISBN 13 9780875842844
- BindingPaperback
- Number of pages100
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Levitt on Marketing (Harvard Business Review Paperback Series)
Published by
Harvard Business School Pr
(1991)
ISBN 10: 0875842844
ISBN 13: 9780875842844
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Book Description Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # G07A-02097
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Levitt on Marketing
Published by
Harvard Business Review Press
(1991)
ISBN 10: 0875842844
ISBN 13: 9780875842844
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Seller Inventory # G0875842844I3N00
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Levitt on Marketing (Harvard Business Review Paperback Series)
Published by
Harvard Business School Pr
(1991)
ISBN 10: 0875842844
ISBN 13: 9780875842844
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paperback
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Book Description paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_383109560
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Levitt on Marketing
Published by
Harvard Business Review
(1991)
ISBN 10: 0875842844
ISBN 13: 9780875842844
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: UsedVeryGood. Softcover; light fading, light shelf wear to exterior; otherwise in very good condition with clean text, firm binding. Seller Inventory # 3500
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Levitt on Marketing (Harvard Business Review Paperback Series)
Published by
Harvard Business School Press
(1991)
ISBN 10: 0875842844
ISBN 13: 9780875842844
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Book Description Taschenbuch. Condition: Gut. 100 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 469. Seller Inventory # 306827
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