A Framework for Marketing Management - Softcover

James M. Olver Ph.D.

9781256270423: A Framework for Marketing Management

Softcover

ISBN 10: 1256270423 ISBN 13: 9781256270423

Publisher: Pearson Custom, 2012

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PublisherPearson Custom
Publication date2012
ISBN 10 1256270423
ISBN 13 9781256270423
BindingPaperback
Edition number4
Number of pages370

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A Framework for Marketing Management

Steven R. Krush, Ph.D.,Karl D. Majeske, Ph.D.,Robert Plant, Ph.D.,Theresa K. Lant Ph.D.,James M. Olver Ph.D.

Published by Pearson Custom (2012)

ISBN 10: 1256270423 ISBN 13: 9781256270423

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