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Creative Business Solutions: Persuasive Writing: How to Make Words Work for You - Softcover

Souter, Nick

 
9781402748363: Creative Business Solutions: Persuasive Writing: How to Make Words Work for You
Softcover
ISBN 10: 1402748361 ISBN 13: 9781402748363
Publisher: Union Square & Co., 2007
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The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively?  When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.

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