Marketing the Marketers: 50 Ways Marketing Services Providers Can Woo and Win New Clients - Softcover

Henry DeVries is a best-selling author, speaker, and founder of the New Client Marketing Institute (www.newclientmarketing.com). A former president of an Ad Age 500 advertising and PR agency, he is a sought-after marketing speaker at trade and professional associations. In his talks Henry reveals more than 1,000 pragmatic strategies for consultants to achieve marketing returns of 400% to 2,000% and the top 14 ways to generate leads. ¿If Warren Buffet is the guru of stock investing, then Henry DeVries is the guru of how to win clients. He knows how to do it. He gave me an idea that cost me $150 per month that immediately netted me an $18,000 contract (with an option to renew for another $18,000 in six months).¿Marisa Vallbona, APR, CIM Incorporated "We saw 5 times ROI within the first 12 months we began working with you, and with your help we were able to double the size of our business in a little over a year." Steve Fabry, President, Master Manuals, Inc. ¿Your ideas in the past year on how to promote our services through educational forums like Webinars have been real winners. These events have boosted sales and helped position us as the thought leaders in our industry. The response rate for these online seminars has ranged from 2.1% to 7.5% and our return on investment to date has been more than 2000%.¿ Natacha Hosy, Harte-Hanks Market Intelligence ¿My revenues this year will be at least double to what they were last year. Henry's program isn't for the faint of heart. You have to be disciplined and do what he recommends in a systematic way. And you have to add your own brand of magic to the equation." Nancy Juetten, Nancy Juetten Marketing