The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First - Softcover

HOWARD BEHAR is a renowned business leader, author, speaker, and mentor. He served at the President of Starbucks for twenty-one years and became the founding President of Starbucks International, opening the very first store outside North America. He lives in Seattle, Washington with his wife Lynn, where he is able to spend time with is children and grandchildren.

The story of The Magic Cup enables a wide audience to benefit from the insights of a man who helped me become a more complete leader and a more complete person.―JIM ALLING, CEO, TOMS Shoes

This small but powerful book is full of magical advice: Be courageous, search for truth, and you will find great success in work and in your life.―JOHN MACKEY, Co-founder and Co-CEO, Whole Foods Market

The Magic Cup beautifully illustrates that there's nothing more powerful than TEAM when passion, a focus on a purpose beyond profits, and sheer will to ensure everyone around you thrives is at its center.―KIP TINDELL, Chairman and CEO, The Container Store

The Magic Cup isn't about magic at all-it's about leading with values first and succeeding by doing the right thing at every turn. Everyone can learn from this inspiring story.―LES BILLER, retired Vice Chairman and COO, Wells Fargo

This book delivers! Howard's simple and relatable story shares a powerful message that should be read by every- one. The Magic Cup reminds us to give more than you take to find your true path to happiness.―WENDY COLLIE, CEO, New Seasons Market, and former SVP, Starbucks Corporation

The Magic Cup is a fast-paced, Harry Potter- like thriller, an unforgettable parable about what leadership really is and what matters most, especially when times are tough. A truly great read!―SUSAN SCOTT, CEO, Fierce Inc., and author of Fierce Conversations and Fierce Leadership

When people join your purpose, not just your company, you get engagement. Engagement is a super power that makes problems disappear, aligns teams, and creates loyal consumers. It gives our work meaning. No one understands this better than Howard Behar.―CHRISTINE DAY, CEO, Luvo, Inc.

The Magic Cup's parable of modern business life could not be timelier. Howard Behar, a business hero if there ever was one, reminds us of the power of human values and purpose and the possibility for creating a different type of company- and the many rewards from doing so.―JEFFREY PFEFFER, author of Leadership BS: Fixing Workplaces and Careers One Truth at a Time

In his book The Magic Cup, Howard Behar shares proven insights that are easily understood and, more importantly, actionable reading. His book will make a positive difference in your business, your life, and all the lives you touch.―DAVID JOBE, President, Winsight Events

This gem of a book imparts deep leadership lessons in a compelling and enjoyable manner. It is destined to become a classic.―RAJ SISODIA, Co-founder, Conscious Capitalism Inc., and Olin Distinguished Professor, Babson College