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In this groundbreaking anthology, nearly 30 legendary writers explore and characterize the unique developments, notable people, and memorable events that shaped the world of graphic design. Taken in many cases from hard-to-find sources, these essays provide a unique scope and array of provocative viewpoints that are not found anywhere else. Readers will be taken on a fascinating journey through the trends that shaped the industry for the past 100-plus years, written by the people who helped define it.
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From the Publisher:
From its humble origin in the industrial revolution to its vital role in today's mass media, graphic design has had a spectacular rise. Since its earliest beginnings at the turn of the twentieth century, graphic design has reflected and influenced society's vast changes—and developed a rich history of its own. In the groundbreaking anthology Graphic Design History, editors Steven Heller and Georgette Ballance cull long-lost essays from obscure, hard-to-find sources to present a comprehensive overview of graphic design.
From the Author:
This incomparable volume explores and defines the unique developments, personages, and events that shaped the course of graphic design. Graphic Design History offers more than forty illustrations and essays from prominent contributors to cover a wide range of design issues and to help place design's context in the world at large.
"During this formative period in the digital age, when new media is altering traditional notions of graphic design practice, it is even more important that designers have the grounding provided by historical knowledge," observes Heller. "Although graphic design history is routinely inserted as an afterthought or footnote in most histories of art and culture, it is a significant component of mass communication, from producing advertising to defining zeitgeist."
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- PublisherAllworth
- Publication date2001
- ISBN 10 1581150946
- ISBN 13 9781581150940
- BindingPaperback
- Edition number1
- Number of pages352
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