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Table of Contents
Title Page
Copyright Page
Dedication
Foreword
Introduction
CHAPTER 1 - Up to My Neck
CHAPTER 2 - Praise to Marley, Let the Enlightenment Begin
CHAPTER 3 - Hard Times
CHAPTER 4 - The Carrot and the Stick
CHAPTER 5 - The Big-Box Approach
CHAPTER 6 - And Then It Clicked
CHAPTER 7 - The Wal-Mart Order
CHAPTER 8 - suedbyscotts.com
CHAPTER 9 - Why Can’t Everything Be Made from Waste?
CHAPTER 10 - Branded Waste and the Launch of Sponsored Waste
CHAPTER 11 - Sponsored Waste Takes Off
CHAPTER 12 - Upcycled Marketing
CHAPTER 13 - Eco-Capitalist Art and Society
CHAPTER 14 - The Art of Public Relations
CHAPTER 15 - How to Launch an Eco-Friendly Product Every Week
CONCLUSION
Acknowledgements
Praise for Revolution in a Bottle and Tom Szaky
“There are lots of great companies committed to a better world, and we need many more. Tom Szaky’s TerraCycle is doing more than selling good green products; it is changing how manufacturers, retailers, and consumers treat their waste. His persistence and courage in overcoming a huge challenge from Miracle Grow reminded me of Ben & Jerry’s similar struggle with Häagen Dazs. Read this book. I’m glad I did.”
—Ben Cohen, founder, Ben & Jerry’s Ice Cream
—Gary Hirshberg, president and CE-Yo, Stonyfield Farm
—Gordon Roddick, cofounder and former CEO, The Body Shop International
—Horst Rechelbacher, founder, Aveda
—Tzeporah Bermanm, cofounder, ForestEthics and PowerUP Canada
“As Chief Environmental Officer for Chicago, I work to resolve a myriad of environmental challenges. Clearly these challenges can’t be solved by government alone. We need leadership from businesses, too, and Tom Szaky and TerraCycle are doing just that. Revolution in a Bottle is an inspiring guide to how consumers who care about a better world can partner with private companies to address a problem before it becomes a burden to the public.”
—Sadhu Johnston, Chief Environmental Officer, City of Chicago
—Joel Makower, executive editor, GreenBiz.com, and author, Strategies for the Green Economy
—Joshua Mailman, cofounder, Social Venture Network, philanthropist and investor
—Gunter Pauli, founder and executive director, Zero Emissions Research Initiative, Geneva, and author of Upcycling
—James Gollin, chair, Rainforest Action Network
PORTFOLIO
REVOLUTION IN A BOTTLE
Tom Szaky was born in Hungary and moved to Canada at age eight. After a few early entrepreneurial adventures, Tom enrolled at Princeton University in New Jersey in 2001. During his freshman year, he formed TerraCycle and introduced his first of now many TerraCycle products, worm poop packaged in used soda bottles and sold as organic plant food. Since 2002, Tom has guided TerraCycle’s meteoric growth to over one hundred products in fifteen thousand big-box stores, with over 1 million Americans engaged in innovative waste collection brigades.
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