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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion - Softcover
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.
Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.
Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
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About the Author:
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.
Review:
A veteran tech entrepreneur, venture capitalist, and commentator on Silicon Valley culture offers real-world advice on how the best companies are started, funded, and run. Though the diversity of topics gives this audio a stream-of-consciousness flow, the material actually covers many complicated topics with cohesion. The advice, all of it succinct and immediately digestible, is on every start-up challenge imaginable from organizing venture-capital presentations to hiring, collaborating, marketing, and managing talent. The author s blunt opinions and colloquial language make listening a breeze. Paul Boehmer s energetic reading contributes to the author s streetwise vibe. Boehmer's quick pacing and smart-aleck tone are good vehicles for pouring out Kawasaki s potent no-nonsense advice. --AudioFile
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- PublisherPenguin Publishing Group
- Publication date2011
- ISBN 10 1591843944
- ISBN 13 9781591843948
- BindingPaperback
- Number of pages496
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Book Description Paperback. Condition: new. Paperback. "Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEdFor a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEdFor a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions." A guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. It collects and expands the best entries from the author's blog and features his inimitable take on topics ranging from effective e-mailing to sucking up to preventing 'bozo explosions.' Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781591843948
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