About the Author:
Rowan Gibson is an independent business consultant who works in close cooperation with EURO RSCG - a global advertising agency network whose clients include Microsoft, Procter & Gamble, Compaq, BMW, and Philips. Visit Rowan Gibson's website at www.RethinkingGroup.com
Review:
A dazzling collection of leading business gurus summarizing their best thoughts.―Future Survey
In todayâ??s world, where management â??how toâ?? books mushroom everywhere, Rethinking the Future is the best executive summary one could think of.―Cor Boonstra, President and Chairman of the Board, Philips
This assembles an all-star gala: Handy, Covey, Porter, Prahalad, Hamel, Hammer, Senge ... An excellent introduction to these menâ??s work from their own lips. If you have ever wanted to look into a crystal ball and see the way of the future, this book is the one for you. It brings together the thoughts of some of the most well-known business gurus on the changes that organizations will have to adapt to in the future. The book contains some fascinating insights on rethinking markets, principles and competition.―Management Consultancy
Rowan Gibson has demonstrated editorial skills of an exceptionally high quality. The overall balance is good and the various essays are, without exception, informative, challenging, thought provoking and well worthy of perusal.―Modern Management
Managers will realise that this book is invaluable for the insights it offers in â??scenario planningâ?? or â??strategic thinkingâ?? â?? that vital activity which organizations and their leaders must undertake if they wish to understand underlying market trends and be â??top dogâ?? in the future through taking action now. Rethinking the Future tackles this world of increasing uncertainty head-on.―Management Skills and Development
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