From the Publisher:
Daily headlines flash the latest stores of patent wars, cyber squatting, and copyright infringement at digital speed. From the genome project to one-click online ordering technology, intellectual property is back on the agenda of every business serious about competing in the 21st Century world of technology. With a truly global perspective, attorney and well-known expert Christopher Pike shows how to use intellectual property as a strategic business tool. He introduces the family of intellectual property rights and demonstrates how patents, rights in designs, trademarks, and copyrights give legal and definable property character to a company's otherwise intangible creative assets and provide the real advantages businesses need today.
From the Inside Flap:
This much-needed, detailed introduction to the world of intellectual property rights shows how to place the development of proprietary know-how at the center of every organization's business model--to create barriers to entry and to safeguard the investment made in creating and developing a product and nurturing a brand. Packed with fascinating examples and detailed coverage of technology and design, brands and trade names, publishing copyrights and databases, innovative business methods, company and Internet domain names, and more.
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