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HUMANS ARE HARDWIRED FOR STORIES
Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.
- How you can add persuasion power to presentations
- Eight great metastories you need to tell
- The art and science of storytelling
- Three key characters of persuasive stories: hero, nemesis, and mentor
- Why you should not be the hero of your own stories
If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.
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About the Author:
Henry DeVries, co-founder and CEO of Indie Books International, works with consultants and business leaders who want to attract more high-paying clients and customers by marketing with a book and speech. The author of eight books, he speaks to thousands of business leaders each year on how to sell more services and persuade with a story.
"About this title" may belong to another edition of this title.
- PublisherIndie Books International
- Publication date2016
- ISBN 10 1941870651
- ISBN 13 9781941870655
- BindingPaperback
- Number of pages166
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