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Co-published with ESPN Books
ESPN Television:
· Ali Rap, The Movie: original 1-hour special based on the book. Through actual Ali clips as well as celebrity performers, the show will feature the most colorful and powerful quotes from him over the course of his life. (debut follows the Heisman Trophy Awards: Dec. 9, 2006, 9 p.m.)
· Ali’s Dozen, The Movie: original 1-hour special featuring Ali’s 12 most important boxing rounds. (debuts Dec. 9, 2006, 10 p.m.)
· Ali’s 65, The Movie: original 2-hour special tied to Muhammad Ali’s 65th birthday, celebrating Ali’s unique life and career. Fresh off his Emmy-winning "Rhythm of the Rope," Johnson McKelvy will be the producer for this show. (debuts Jan. 3, 2007, 10 p.m.)
· Ali Rap Vignettes: 30-second shorts of Ali’s most memorable declarations (running daily, Dec. 9, 2006 – Jan. 17, 2007)
Contributor: Ron Holland worked alongside George Lois in the glory days of the Creative Revolution as a pioneer copywriter of Big Idea advertising. They continue their never-really-separated lives working on their matchless kind of advertising to this day.
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