Marketing Your Service Business - Softcover

Ian Ruskin-Brown is a highly experienced marketing consultant. For fourteen years he was a course director for the Chartered Institute of Marketing. He designed, wrote and piloted the in-company training courses on marketing and selling their consultancy services for The IBM Marketing University, ICL Training and Kodak Health Imaging. He currently runs the Marketing Your Services Course for Management Centre Europe, part of the American Marketing Association.

"Excellent. It's very easy to understand and keeps your interest throughout, with lots of real life examples." (Ray Buschmann, Global Manager, Innovative Solutions - Energy Industry.)