Items related to La Mentalidad De Fundador (Spanish Edition)

La Mentalidad De Fundador (Spanish Edition) - Softcover

Zook, Chris; Allen, James

 
9789873887338: La Mentalidad De Fundador (Spanish Edition)
Softcover
ISBN 10: 9873887334 ISBN 13: 9789873887338
Publisher: Temas Grupo Editorial, 2016
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¿Por qué es tan difícil alcanzar y sostener un crecimiento rentable? La mayoría de los ejecutivos dirigen sus empresas como si la solución a este problema estuviera en el ámbito externo: encontrar un mercado atractivo, formular la estrategia correcta, conseguir nuevos clientes. Pero Chris Zook y James Allen hallaron que, cuando las compañías no logran alcanzar sus objetivos de crecimiento, en el 90% de los casos las causas principales son internas, no externas: mayor distanciamiento de la fuerza de atención, erosión de la responsabilidad y burocracia. Más aún, las empresas experimentan una serie de crisis internas predecibles a medida que crecen y lo hacen en momentos previsibles. Si estas crisis no se gestionan adecuadamente, pueden llegar a ahogar la capacidad de continuar creciendo, incluso para compañías sanas, y llevar activamente a una declinación.

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  • PublisherTemas Grupo Editorial
  • Publication date2016
  • ISBN 10 9873887334
  • ISBN 13 9789873887338
  • BindingPaperback
  • Edition number1
  • Number of pages216

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